Success stories
Consulting, training and coaching cases. Filter by service, challenge or industry to explore the catalog.
Service
Challenge
Industry
Market
- In progress
Youth Impact Bootcamp LATAM — Marketing, brand and AI
Argentina, Colombia, El Salvador and Mexico. Masterclasses, an AI product-building session, pitch jury and coaching for the 8 top performers on marketing, brand and digital growth for their youth-led sustainable ventures.
View case → - In progress
Lovable Ambassador
Lovable ambassador for Spanish-speaking markets: demos, training and hands-on support for builders adopting AI to ship digital products.
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ElevenLabs Ambassador
ElevenLabs ambassador for Latin America: training, demos and use-case design for synthetic voice and conversational agents in digital products.
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Think with Google Ambassador
Official Think with Google (Insiders) ambassador: I integrate the platform into my content as a reference source of insights, ideas and inspiration for marketing professionals.
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OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - In progress
TravelTrends.io
Editorial platform that validates emerging travel trends through live signals, in-depth reporting and open surveys for travellers and industry operators.
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FREED Tools: redesign, migration and product development
From a consulting editorial site to a media platform: full redesign, platform migration, connected owned channels and tools used live in workshops and talks.
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FREED Studio: market intelligence and strategic coaching platform
From ten open tabs and reports that arrive late to a single field of play: demand, reputation and distribution live, plus the weekly discipline that turns data into decisions.
View case → - In progress
Growth LAB — Orange Tourism, El Salvador
ITC (UN/WTO) · Ilamatepec Project · European Union. 37 tourism companies · 12 months of organic growth, local SEO, OTAs, customer journeys, AI and a trade mission to the Adventure Travel World Summit 2026.
View case → - Completed
Benchmark Email sponsorship on LinkedIn
Sponsored LinkedIn post on why email marketing remains the backbone for building brand and a direct relationship with your audience, aimed at founders, marketers and growth teams in Latin America.
View case → - Completed
HubSpot sponsorship — LinkedIn Challenge
Sponsored LinkedIn post as part of the HubSpot Challenge, aimed at founders, marketers and sales teams in Latin America evaluating CRMs and growth platforms.
View case → - Completed
Sports sponsorship app
Sports sponsorship app for a mixed sailing crew formed by a captain and 8 women crew members.
View case → - Completed
Digital carbon footprint calculator
Interactive calculator that estimates the CO₂ emissions generated by everyday digital activities.
View case → - Completed
Tech & AI community
PacificVibes.work: a community of founders, builders and creators living and working digitally from Chile's central coast.
View case → - Completed
Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
View case → - Completed
Data-driven design graduate program
Universidad del Desarrollo. Data-driven design graduate program: teaching and methodological support connecting research, metrics and design decisions.
View case → - Completed
Clinical informatics graduate program
Pontificia Universidad Católica de Chile. Clinical informatics graduate program: teaching on digital transformation, user experience and data in healthcare settings.
View case → - Completed
opinias.app
Web tool that turns real Google Maps reviews into social-media-ready pieces, combining them with authentic photos from the local business.
View case → - Completed
REALIS
Platform to find and book curated venues for in-person corporate events across Latin America.
View case → - Completed
SEO and UX for B2B industry — Cover All
40+ years in truck bodywork. SEO, UX and internal training to transform their digital presence and capture qualified corporate leads.
View case → - Completed
Women's e-commerce entrepreneurship
International Trade Centre (UN). 200 women-led companies selling online across Central America and Europe.
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Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
View case → - Completed
Youth Ecopreneur Programme (YECO) — International Trade Centre (ITC)
Mentoring and facilitation for young eco-founders from Europe and Latin America in ITC's YECO program, focused on business viability, commercial narrative and financial structure for green investment.
View case → - Completed
Digital ecosystem for the school system — EducarChile
Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.
View case → - Completed
Customer Discovery and internal processes — Industrial systems company and Guerrilla Metrics
Customer discovery and customer-experience redesign for a leading industrial systems company, together with Guerrilla Metrics.
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Institutional representation and speaker at APEC — ITC SheTrades Mexico
ITC SheTrades · APEC Mexico. Technical talk to legislators, decision makers and entrepreneurs on global tools to accelerate the digital inclusion of women in e-commerce.
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Phygital research and omnichannel experience
A study of how brands connect physical and digital experiences through smart packaging, QR codes and omnichannel strategies.
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Exporting through e-commerce
ITC (UN/WTO). Market research on exporting via e-commerce in Central America.
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Brand positioning and Customer Discovery mentoring for Valuartis
One-on-one mentoring with Rodrigo Peña, founder of Valuartis (M&A in Latin America), to run a Customer Discovery plan and reposition his personal and corporate brand.
View case → - Completed
Twitter misinformation research — Irrational Labs and Duke University
Irrational Labs · Duke's Center for Advanced Hindsight. Research assistance on a field study of election misinformation corrections on Twitter, with 100+ hours of behavioral data collection.
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Organic positioning (SEO) and content strategy for Eurofarma
SEO strategy, content architecture and internal training for the Chilean subsidiary of the Brazilian pharma company, in a sector governed by strict health communication regulations.
View case → - Completed
E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
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E-commerce launch and expansion strategy for Isolcork / Masisa Lab
E-commerce launch and expansion strategy for Isolcork, a Masisa Lab portfolio startup betting on cork as the base material for eco-friendly construction finishes.
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Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
View case → - Completed
SEO positioning for a cosmetic clinic
SEO audit and organic-positioning optimization for Clínica Renacent, a cosmetic surgery clinic in Chile offering minimally invasive procedures at international standards.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
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International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
View case → - Completed
UX Research for banking
Research with insurance brokers for Consorcio, a financial services firm with over a century of history and a benchmark in personal, group and corporate insurance in Chile.
View case → - Completed
Redesign of an entrepreneurship program
Redesign of the Company Program at Junior Achievement Peru, a non-profit education organization present in 120+ countries with the mission of teaching entrepreneurship and financial education to children and youth.
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Innovation kits for a pharmaceutical company
Design kit and methodologies handbook to foster an innovation culture at Roche Chile, focused on patient care and Latin American healthcare leadership.
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