Innovation kits for a pharmaceutical company
Design kit and methodologies handbook to foster an innovation culture at Roche Chile, focused on patient care and Latin American healthcare leadership.
Roche
01 · Context
The Challenge
02 · Design
The Solution
We developed a design kit and the corresponding methodological manual to provide tools that empower employees to be creative with a focus on healthcare innovation. We laid the groundwork for fostering a culture conducive to product and service innovation, within a context of creative freedom that encourages idea generation without judgment, reserving the selection of the most feasible ideas for later stages.
- 01
Training with the innovation and creativity kit using a blended framework of Lean, Lean Startup, and Lean UX methodologies for employees involved in product and service development.
- 02
Manual structured into 20 methodological guides for internal facilitators: idea generation, selection based on business variables, and definition of those moving to pre-prototyping.
- 03
Innovation and creativity kit with tools and educational materials: brainstorming, SCAMPER, user archetype, customer journey, idea prioritization and selection, Lean Canvas, and value opportunity analysis.
- 04
Project carried out through the University of Chile.
03 · Participation
My Role
I led the design of the kit and methodological manual alongside the University of Chile team, covering the selection and adaptation of Lean, Lean Startup, and Lean UX methodologies, structuring the 20 facilitator guides for internal teams, and facilitating the training with Roche teams.
Innovation consulting
Client
Roche
Services
Tools and methods
Lean Startup · Lean UX · Innovación · Kits metodológicos · Facilitación
Schedule
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Chile time (Santiago) · GMT -03:00
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