intelligence
for brands that grow.
I help design omnichannel experiences, digital strategy and market development for corporate teams, founders and brands that want to grow sustainably. I cultivate entrepreneurial discipline.
About Carmen
Romanian, Canadian, 15+ years in LATAM.
Over 20 years designing growth strategies where commercial, digital and customer experience meet. I work with teams that want to build an experimentation mindset and start building better work habits.
I help you think outside the box, execute and implement. Disciplined like an athlete, curious like a traveler, direct like a consultant.
Ambassador
AmbassadorThree paths
How and who I work with.
Choose the path closest to your context. If your case doesn't fit perfectly into one of the 3 options, let's talk.
- 01
Corporates
Marketing innovation, CX and digital teams that need an outside perspective, mentorship or support.
Consulting - 02
Teams & 1:1
Coaching for marketing and sales leaders and teams. Work habits, focus and entrepreneurial discipline to grow.
Coaching - 03
Brands (B2B)
B2B content creator and expert voice. Talks, workshops and collaborations for brands that speak to professionals.
Partnerships
Expertise
Where does my expertise come from? Interdisciplinarity.
Omnichannel CX
I help you design or redesign coherent, seamless experiences across digital and physical channels.
Marketing & Growth
Brand strategy, positioning and commercial execution focused on results. My approach is organic (SEO, Product-Led Growth, UX, CX).
Digital Strategy
Digital roadmap, technology prioritization and sustainable growth models.
Research & Insights
I deeply believe in the need to understand people's behavior and market movements to make good decisions.
Applied AI for business
Integration of generative AI into commercial, marketing, content and experience workflows.
Market development
Landing and expansion into new markets, from new sales channels (marketplaces, OTAs, owned channels) to new audiences.
Case studies
Featured case studies
En cursoGrowth LAB — Turismo Naranja, El Salvador
ITC (ONU/OMC) · Proyecto Ilamatepec · Unión Europea. 37 empresas turísticas · 12 meses de growth orgánico, SEO local, OTAs, customer journeys, IA y misión comercial al Adventure Travel World Summit 2026.
Ver caso →- Terminado
Posicionamiento de marca y mentoría en Customer Discovery para Valuartis
Acompañamiento uno a uno a Rodrigo Peña, fundador de Valuartis (M&A en Latinoamérica), para ejecutar un plan de Customer Discovery y posicionamiento de marca personal y corporativa.
Ver caso → 
Terminadoopinias.app
Herramienta web que convierte reseñas reales de Google Maps en piezas listas para redes sociales, combinándolas con fotos genuinas del negocio local.
Ver caso →
Insights & channels
Where I communicate and think out loud.
To get a sense of how I work and think — especially if we haven't met yet and you want to see whether there's a fit with your way of working and organizational culture — I recommend taking a look at my channels.
- YouTube
FREED
YouTube channel with conversations about new economies, work and branding.
View channel - Podcast
Nuevas Economías
Podcast about how work, consumption and business are changing across LATAM.
View channel - Newsletter
Substack
Newsletter with analysis on human behavior, technology and business.
View channel - LinkedIn
Omnichannel
LinkedIn newsletter about customer experience in an omnichannel context.
View channel
Upcoming events
Where to meet in person
If we overlap at any of these events, let's make the most of it: great conversations and new projects always start there.
- Sep 24
Speed Networking Emprendedor
OrganizerConcón, Chile
- Sep 29 — Oct 1
VidSummit
Creator & AI BuilderDallas, TX
IRL · AI · 2026 - Oct 5 — 10
SF Tech Week
Networking & AI builderSan Francisco, CA
- Nov 12 — 14
9punto5
FacilitatorValdivia, Chile
If you want to grab coffee or go for a walk at any of these events, message me