International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
International Trade Centre (ITC)
12
Mexican women-led businesses
CDMX
In-person mission in Mexico City
2 days
E-commerce workshop for export
01 · Context
The Challenge
Gap in digital commercial channels: There was a gap in optimizing their commercial channels and leveraging digital marketing tools to capture demand in global markets.
02 · Design
The Solution
Execution of an in-person mission in Mexico City that combined diagnosis, e-commerce auditing, and personalized on-site mentoring, complemented by a practical in-person digital marketing workshop focused on export.
- 01
In-depth e-commerce audit for a selected group of Mexican women-led exporting companies.
- 02
Personalized on-site mentoring sessions to identify concrete opportunities for improvement in digital channels and export operations.
- 03
Two-day practical in-person digital marketing workshop, aimed at capturing demand in global markets through e-commerce.
03 · Participation
My Role
International E-commerce Consultant for the International Trade Centre (ITC). I led the on-site diagnosis, conducted audits, and facilitated specialized technical training for women entrepreneurs and national authorities.
International e-commerce consultant
04 · Results
Results
The mission enabled the direct transfer of technical capabilities to women entrepreneurs and Mexican authorities, generating actionable diagnoses and a regional in-person workshop.
In-person diagnosis and personalized mentoring provided directly to 12 Mexican women-led exporting companies.
Execution of the in-person workshop "Accessing Global Markets through E-commerce" in Mexico City, facilitating the transfer of technical capabilities alongside Mexican authorities.
Client
International Trade Centre (ITC)
Services
Tools and methods
e-commerce · Auditoría · Marketing digital · Training · Auditoría de e-commerce · Mentoría · Canvas de contenido
Schedule
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