Carmen Gerea.

Redesign of an entrepreneurship program

Redesign of the Company Program at Junior Achievement Peru, a non-profit education organization present in 120+ countries with the mission of teaching entrepreneurship and financial education to children and youth.

2019Junior AchievementPerú

01 · Context

The Challenge

Junior Achievement Peru sought support to redesign La Compañía, its most traditional entrepreneurship program, and update it for the 21st-century reality, where innovation and new businesses do not adhere to traditional corporate structures. The objective: to pivot the program to maintain its national and international leadership as an educational entity.

02 · Design

The Solution

A redesign based on the Lean Startup methodology—launching based on validated learning, experimentation, and iteration—supported by an intensive initial phase of UX Research with students, teachers, and parents, and a co-design process with the Junior Achievement Peru team that laid the groundwork for subsequent service design work.

  1. 01

    UX Research with interviews of students, teachers, and parents from different areas of Lima, plus on-site observation of La Compañía program activities.

  2. 02

    International benchmark of entrepreneurship programs, participant archetypes, and customer journeys.

  3. 03

    Co-design workshop with the Junior Achievement team (brainstorming and idea prioritization) to collaboratively build the new proposal.

  4. 04

    Deliverables: new La Compañía program, academic activity plan, rules and regulations, mentor network proposal, and consulting for the online platform.

03 · Participation

My Role

I led the project alongside partner consultant Edgar Huere (MBA Maastricht, 16+ years in strategic consulting, digital business, and design thinking). My responsibilities included user research, analysis, facilitating the co-design workshop, and designing the new program, its foundations, and implementation roadmap (including the mentor network and online platform).

Strategic consulting and co-design

Carmen Gerea, consultora estratégica

Client

Junior Achievement

Tools and methods

Lean Startup · Service Design · UX Research · Benchmark · Service design · UX research

Status

Completed

Schedule

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