SEO positioning for a cosmetic clinic
SEO audit and organic-positioning optimization for Clínica Renacent, a cosmetic surgery clinic in Chile offering minimally invasive procedures at international standards.
Clínica Renacent
01 · Context
The Challenge
02 · Design
The Solution
Clínica Renacent required an in-depth study to understand the brand's position in the cosmetic surgery sector and identify niche opportunities for market positioning through its online presence. We deployed a digital marketing strategy via its website and blog, as well as developing a backlink campaign to enhance the brand's presence in digital media, simultaneously increasing domain authority. All of this was supported by SEO optimization to organically capture traffic.
- 01
Keyword and search intent research on Google.
- 02
Benchmark of the aesthetic health sector online and Clínica Renacent's positioning.
- 03
Expert website evaluation and content audit.
- 04
SEO optimization for organic ranking and capturing Google searches.
- 05
Development of optimized content for e-commerce and blog articles.
- 06
Press releases and backlink campaigns in digital media.
03 · Participation
My Role
I led the SEO positioning strategy alongside the FREED team and partner consultant Carlos Leiva (15+ years in digital strategy). My responsibilities included keyword research, expert site evaluation, SEO optimization, creation of optimized content, and backlink campaigns to increase domain authority.
SEO + content consulting
Client
Clínica Renacent
Services
Tools and methods
SEO · Contenidos · Linkbuilding · Auditoría de contenidos · Benchmark · Encuesta de satisfacción
Schedule
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Chile time (Santiago) · GMT -03:00
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