Carmen Gerea.

Strategic consulting for e-commerce

I help e-commerce owners pinpoint what's holding back sales, prioritize opportunities, and turn data, customer experience and digital operations into an executable growth roadmap.

When selling more isn't solved with another campaign

An e-commerce business is a system: acquisition, value proposition, experience, technology, content and operations all need to work together. Consulting helps find the point of highest impact before piling on more initiatives.

  • 01

    Traffic arrives, but it doesn't convert

    You invest in acquisition, but friction in the catalog, product pages, checkout or value proposition is holding sales back.

  • 02

    There's data, but no clear decision

    Analytics, campaigns and sales show different signals. What's missing is an integrated read to know what to fix first.

  • 03

    Marketing, technology and operations move separately

    Each team optimizes its own slice, but the end-to-end customer experience loses continuity and the business piles up unprioritized tasks.

  • 04

    Growth relies too heavily on paid media

    You need to strengthen conversion, organic demand, repeat purchase and internal capabilities to grow with more resilience.

From a vague problem to an actionable roadmap

I work alongside leadership and the team to connect strategy with day-to-day operations. The goal isn't a static report, but better decisions and capabilities that stay with the team.

  1. 01

    Diagnose

    I review the business model, available data, the buying experience and the main leaks in the funnel.

  2. 02

    Understand

    I connect analytics, customer research and market benchmarks to separate symptoms from structural problems.

  3. 03

    Prioritize

    We rank opportunities by impact, evidence, effort and dependencies to build a roadmap the team can actually execute.

  4. 04

    Experiment and scale

    We define tests, metrics and follow-up habits to learn fast, keep what works and build lasting capabilities within the team.

Business cases

Work in conversion audits, store launches, demand generation and digital business expansion.

See the full project portfolio →

Frequently asked questions

If the challenge is connecting physical and digital channels, also check the omnichannel consulting.

Schedule

Let's talk about your e-commerce.

In 30 minutes we'll review the context, the main challenge, and whether consulting can help you prioritize the next step.

Chile time (Santiago) · GMT -03:00

No available times in the coming days. Write to me at carmen@freed.tools and we'll coordinate.