HubSpot sponsorship — LinkedIn Challenge
Sponsored LinkedIn post as part of the HubSpot Challenge, aimed at founders, marketers and sales teams in Latin America evaluating CRMs and growth platforms.
1.846
LinkedIn Impressions
1.174
Members Reached
48
Social Interactions
01 · Context
The Challenge
Sponsored content with editorial integrity: The publication needed to add real value to B2B readers and not come across as an advertisement, while maintaining the expert tone and voice my LinkedIn audience expects.
Qualified, not massive, reach: The focus was not on virality but on reaching founders, executives, and marketing and sales teams at technology, consulting, and higher education companies in Chile and the rest of Latin America.
02 · Design
The Solution
Sponsored LinkedIn post as part of the HubSpot Challenge: a valuable piece of content with a unique editorial angle on how to leverage a CRM to scale brand, marketing, and sales, distributed within my professional network to reach HubSpot's target B2B audience.
- 01
Unique editorial angle on how founders and B2B teams can structure marketing and sales around a CRM, without resorting to an advertising tone.
- 02
Distribution within my professional LinkedIn network, with an audience concentrated among founders, co-founders, executives, and marketing and sales teams in Chile and Latin America.
- 03
Brand alignment and expert voice: the publication maintains my editorial judgment and usual tone so that the sponsorship reads as an informed recommendation, not an advertisement.
03 · Participation
My Role
Expert voice and author of the sponsored content. I designed the editorial angle, wrote the publication, and distributed it on my LinkedIn account in collaboration with HubSpot as part of the HubSpot Challenge, ensuring the message was useful for founders and marketing and sales teams and consistent with my content strategy.
Expert voice · Sponsored content
04 · Results
Results
Sponsored post with qualified reach on LinkedIn, concentrated on HubSpot's target B2B audience in Chile and Latin America.
1,846 impressions and 1,174 members reached on LinkedIn with B2B professional profiles.
48 social interactions: 33 reactions, 10 comments, and 5 saves, with the audience actively participating in the conversation.
Predominantly senior audience: 34% experienced, 7% owners, 7% managers, 6% directors, and 5% executives; sectors include IT, software development, advertising, consulting, and higher education.
41% of reach concentrated in the Santiago metropolitan area, with additional presence in Buenos Aires, Madrid, Lima, Mexico City, and Bogotá.
+2 new followers gained directly from the publication.
Social Media References
HubSpot sponsored post on my LinkedIn account, as part of the HubSpot Challenge.
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Chile time (Santiago) · GMT -03:00
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