opinias.app

Web tool that turns real Google Maps reviews into social-media-ready pieces, combining them with authentic photos from the local business.

2025Chile

Página de inicio de opinias.app con el flujo para buscar un negocio en Google Maps

01 · Context

The Challenge

Local businesses accumulate positive reviews on Google Maps but rarely leverage them as social proof on their social media. At the same time, AI-generated content saturates feeds, and customers instantly detect it, leading to a loss of credibility. A quick way was needed to convert these genuine reviews into authentic visual assets, without relying on a designer or generic stock images.

02 · Design

The Solution

A three-step flow —Business, Review, Content— that enables frictionless asset generation. Users search for their business on Google Maps (or paste the link), choose the review they want to highlight, add a high-quality real photo, and download the ready-to-post social media asset. The proposition is based on a clear principle: genuine photos, not AI.

01
Direct business search on Google Maps or via pasted link.
02
Selection of the real review to highlight, including the reviewer's name.
03
Combination with the business's own photo to maintain visual authenticity.
04
Download ready-to-post social media assets, no design tools needed.
05
Real-world examples cover various sectors: restaurants, hotels, tours, coworking spaces, sports schools, and experiences.

03 · Participation

My Role

Concept, product design, and development of opinias.app: defining the three-step flow, value proposition focused on authenticity (real photos vs. AI), visual design of downloadable assets, and curation of example cases for the landing page.

Product design and development