Carmen Gerea.

Institutional representation and speaker at APEC — ITC SheTrades Mexico

ITC SheTrades · APEC Mexico. Technical talk to legislators, decision makers and entrepreneurs on global tools to accelerate the digital inclusion of women in e-commerce.

2023International Trade Centre (ITC) — SheTradesMéxico
Panel of speakers at the APEC Workshop on women in e-commerce in Mexico City, with Carmen Gerea representing ITC SheTrades

APEC

Asia-Pacific Economic Cooperation Forum

SheTrades

Official ITC Representation

ecomConnect

Global ITC Tools Disseminated

01 · Context

The Challenge

APEC Regional Cooperation: Within the framework of cooperation among Asia-Pacific Economic Cooperation (APEC) member economies, there was a need to disseminate cutting-edge institutional resources among Mexican women entrepreneurs involved in cross-border trade.

Public-Private Synergies: It was necessary to promote public-private synergies to accelerate the digital and financial inclusion of women entrepreneurs in cross-border e-commerce.

02 · Design

The Solution

Active participation in the APEC Training Workshop: Women in E-commerce in Mexico, co-organized by the U.S. Government (USAID and Department of Commerce) and Mexico's Ministry of Economy.

  1. 01

    Preparation of a specialized technical presentation aimed at raising awareness and connecting attendees with the ITC's ecosystem of free global tools.

  2. 02

    Official institutional representation of the ITC SheTrades and ecomConnect programs at an APEC multilateral forum.

  3. 03

    Collaboration with public stakeholders (USAID, U.S. Department of Commerce, Mexico's Ministry of Economy) to amplify the regional reach of the content.

03 · Participation

My Role

Expert speaker representing ITC SheTrades. I was invited by the event organizers as a keynote speaker to address the active support solutions offered by the ecomConnect and SheTrades programs.

Expert speaker — ITC SheTrades

Carmen Gerea, expositora invitada por ITC SheTrades en el Taller APEC de Ciudad de México

04 · Results

Results

Participation democratized access to global ITC tools for Mexican businesswomen and strengthened the program's positioning in the APEC region.

  • Successful presentation during the session on support programs for women in e-commerce to legislators, decision-makers, and businesswomen from the APEC region.

  • Transfer and democratization of access to interactive ITC tools for the Mexican public: e-commerce cost calculator, digital readiness questionnaire, payment solutions finder, and regional marketplace explorer.

  • Strengthening of ITC's strategic positioning and articulation of the ecomConnect community network in the Mexican market.

Auditorium of Mexico's Ministry of Economy during the APEC Workshop on women in e-commerce
Auditorium of Mexico's Ministry of Economy
Official program of the APEC Workshop featuring the session Support Programs for Women in E-commerce, with Carmen Gerea as speaker for ITC SheTrades
Official Session: Support Programs for Women in E-commerce

Client

International Trade Centre (ITC) — SheTrades

Services

Tools and methods

Speaker · APEC · SheTrades · ecomConnect

Status

Completed

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