Carmen Gerea.

SEO and AEO for tourism businesses

I help hotels, tour operators and tourism businesses capture direct demand: visibility in Google and in AI assistant answers, with content that responds to what travelers actually search for.

Travelers search Google and ask AI. Do you show up — or does the OTA?

Tourism depends on digital demand, but intermediary commissions keep growing and search behavior is changing: more and more travelers plan with AI assistants. If you don't optimize for both channels, you hand your demand to third parties.

  • 01

    Dependence on OTAs and commissions

    A large share of bookings comes through intermediaries charging high commissions. Direct demand doesn't grow because the site doesn't capture traveler searches.

  • 02

    Content that doesn't answer real intent

    The site describes the service, but doesn't answer the questions travelers ask when planning: when to go, how to get there, what's included, who it's for.

  • 03

    Invisible to AI assistants

    Travelers ask ChatGPT, Gemini or Perplexity where to stay and what to do. Without structured, citable content, your business doesn't appear in those answers.

  • 04

    Seasonality without a content strategy

    There's no editorial calendar aligned with trip planning cycles, so the business arrives late to the customer's decision window.

How I approach SEO and AEO in tourism

  • 01

    Audit and demand

    Technical site review and mapping of what travelers search at each stage: inspiration, planning, comparison and booking.

  • 02

    Content architecture

    Structure of pages and content by destination, experience and search intent, with structured data for search engines and AI.

  • 03

    Optimization and production

    Improving key pages and creating content that answers complete questions — citable by search engines and AI assistants.

  • 04

    Measurement and internal capability

    Metrics dashboard, team training and working discipline to sustain visibility season after season.

Tourism and hospitality cases

Experience in digital strategy, organic positioning and market development for tourism businesses and related services.

See the full project portfolio →

Other specialized services

Six specialized pillars converging into a single winning strategy.

AI in marketing

I help marketing teams move from isolated AI experiments to concrete workflows: prioritized use cases, hands-on training and quality standards that protect the brand.

AI in product

I help digital product teams integrate AI into how they work: faster discovery, functional prototypes in days, and prioritization decisions backed by better evidence.

Customer discovery SaaS

I help SaaS and digital product teams truly understand their customers: interviews, behavioral analysis and actionable synthesis to decide product, value proposition and positioning.

Final outcome

SEO/AEO tourism

Ambassador programs

I design ambassador and advocacy programs that connect technology, SaaS and professional services brands with market voices: creators, operators, founders and experts who use the product and speak with credibility.

Executive personal brand

I help executives and founders build an intentional professional presence: clear positioning, their own narrative, and a sustainable content system that opens business conversations.

SEO/AEO healthcare

I help pharma companies, clinics and digital health businesses gain visibility in Google and in AI assistant answers, with accurate, compliant content built around the real questions patients and professionals ask.

Frequently asked questions

Schedule

Let's talk about your tourism business.

In 30 minutes we'll review how demand reaches you today, what opportunities exist in Google and AI answers, and whether this work can help.

Chile time (Santiago) · GMT -03:00

No available times in the coming days. Write to me at carmen@freed.tools and we'll coordinate.