B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
B2B Digital Transformation — Technology Services Company
01 · Context
The Challenge
02 · Design
The Solution
Facilitated an agile co-creation and customer discovery process supported by Design Thinking. New industry trends were identified, purchasing behaviors were modeled within the new context, and practical processes for ideation, prototyping, and testing of new software solutions were guided to ensure a real product-market fit.
- 01
Facilitated an agile co-creation and customer discovery process supported by Design Thinking.
- 02
Identified new trends in the B2B technology sector following the change in context.
- 03
Modeled purchasing behaviors of business clients under the new social distancing context.
- 04
Guided practical processes for ideation, prototyping, and testing new software solutions to validate their market fit.
03 · Participation
My Role
Associate consultant in UX/CX and agile methodologies in collaboration with Guerrilla Metrics. I facilitated the co-creation and customer discovery process, contributed to modeling purchasing behaviors, and guided ideation, prototyping, and testing sessions to ensure new software solutions met a real market need.
Associate consultant in UX/CX and agile methodologies
Services
Tools and methods
UX · CX · Design Thinking · Agile · Web analytics · Formación interna
Status
Completed
Schedule
Facing a similar challenge? Book a 30-min session.
Tell me about your context and let's see how I can help. Choose a time and you will receive a Google Meet invitation.
Chile time (Santiago) · GMT -03:00
Related success stories
Digital ecosystem for the school system — EducarChile
Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
Reviews
Did we work together on this project? Leave your review.
No published reviews for this case yet.