Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
Multi
Workshops with entrepreneurs and experts
1
Omnichannel Service Blueprint
GORE RM
Project funded by the regional government
01 · Context
The Challenge
02 · Design
The Solution
I supported the UDD team in activities that included meetings with entrepreneurs and invited experts to gather necessary data and define the omnichannel strategy and the desired experience for the Metropolitan HUB.
- 01
Research workshops with entrepreneurs and experts to identify user profiles and their specific needs.
- 02
Definition of an omnichannel strategy that facilitates comprehensive support and a consistent experience for HUB user entrepreneurs.
- 03
Design of the ideal and minimum viable desired experience through a Service Blueprint covering different scenarios, channels, and in-person and digital touchpoints.
- 04
Support in developing the implementation guides for the Metropolitan HUB services.
03 · Participation
My Role
As part of the expert team at Centro DES UDD, I participated in designing the omnichannel experience: facilitating workshops with entrepreneurs and experts, defining the omnichannel strategy, developing the Service Blueprint, and supporting the implementation guides for HUB services.
Expert team — Centro DES UDD
Client
iCubo UDD
Services
Tools and methods
Service Design · Omnicanalidad · CX Research · Service blueprint · Testeo con usuarios
Schedule
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Chile time (Santiago) · GMT -03:00
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