Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
EligeMadera
01 · Context
The Challenge
02 · Design
The Solution
Provided support for e-commerce sales optimization, from strategy to tactical implementation, with a focus on developing the sales funnel and increasing transactions. We combined UX Research with audience, traffic, and funnel analysis to identify optimization opportunities.
- 01
UX Research with users from various countries through surveys and semi-structured interviews, and construction of B2C and B2B archetypes based on demographic analysis.
- 02
Definition of the customer lifecycle, identification of traffic flows and sales funnels, and expert content audit of the e-commerce.
- 03
Optimization of existing landing pages, design and implementation of new ones, content creation with long-tail keywords, and link-building strategy.
- 04
Adjustments to Google Analytics for funnel and event tracking, plus ideation of paid social media campaigns.
03 · Participation
My Role
I led the strategy alongside the FREED team and guest consultant Carlos Leiva (15+ years in digital strategy and sales funnels, founder of AndesBeat, Capitalizarme, Reistock, and Liftping). My responsibilities included UX Research, audience definition and value proposition, funnel analysis, and coordination of tactical implementation on the e-commerce site.
Strategic and tactical consulting
Client
EligeMadera
Services
Tools and methods
UX Research · Growth · e-commerce · Encuesta a clientes · UX research
Schedule
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Chile time (Santiago) · GMT -03:00
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