Carmen Gerea.

SEO and AEO for healthcare companies

I help pharma companies, clinics and digital health businesses gain visibility in Google and in AI assistant answers, with accurate, compliant content built around the real questions patients and professionals ask.

In healthcare, if you don't answer with trust, you don't show up

Healthcare is a YMYL (Your Money Your Life) sector: Google and AI assistants demand accuracy, authorship and verifiable sources. Generic content doesn't just fail to rank — it can damage brand reputation.

  • 01

    Content that doesn't meet the sector's standard

    The site talks about products and services but shows no expertise, authorship or medical backing. In a regulated sector, that blocks rankings and creates reputational risk.

  • 02

    Patient questions go unanswered

    People search symptoms, treatments and options before reaching out. If your content doesn't answer those questions clearly, users leave for health portals or third-party forums.

  • 03

    Invisible to AI assistants

    More and more people ask ChatGPT, Gemini or Perplexity about conditions and treatments. Without structured, citable, verifiable content, your brand doesn't appear in those answers.

  • 04

    Marketing and regulatory affairs out of sync

    Digital teams want to publish fast while regulatory demands review. Without a clear process, content gets delayed for months or ships without the required rigor.

How I approach SEO and AEO in healthcare

More than a one-off project, I install an experimentation mindset and working habits in the team: research, publish, measure and adjust with discipline — within the sector's rules.

  • 01

    Audit and demand mapping

    Technical site review and mapping of what patients, caregivers and professionals search at each stage: symptom, diagnosis, treatment and decision.

  • 02

    Architecture and E-E-A-T

    Content structure by condition, treatment and search intent, with visible authorship, medical review and structured data for search engines and AI.

  • 03

    Production with regulatory rigor

    Long-form content that fully answers questions, with verifiable sources and an approval flow that works for both marketing and regulatory affairs.

  • 04

    Measurement and internal capability

    Metrics dashboard, team training and editorial discipline to sustain visibility and trust over the long term.

Healthcare and pharma cases

Experience in content strategy, organic positioning and team training for pharma companies and clinics.

See the full project portfolio →

Other specialized services

Six specialized pillars converging into a single winning strategy.

AI in marketing

I help marketing teams move from isolated AI experiments to concrete workflows: prioritized use cases, hands-on training and quality standards that protect the brand.

AI in product

I help digital product teams integrate AI into how they work: faster discovery, functional prototypes in days, and prioritization decisions backed by better evidence.

Customer discovery SaaS

I help SaaS and digital product teams truly understand their customers: interviews, behavioral analysis and actionable synthesis to decide product, value proposition and positioning.

Final outcome

SEO/AEO healthcare

Ambassador programs

I design ambassador and advocacy programs that connect technology, SaaS and professional services brands with market voices: creators, operators, founders and experts who use the product and speak with credibility.

Executive personal brand

I help executives and founders build an intentional professional presence: clear positioning, their own narrative, and a sustainable content system that opens business conversations.

SEO/AEO tourism

I help hotels, tour operators and tourism businesses capture direct demand: visibility in Google and in AI assistant answers, with content that responds to what travelers actually search for.

Frequently asked questions

Schedule

Let's talk about your healthcare company.

In 30 minutes we'll review how your traffic arrives today, what opportunities exist in Google and AI answers, and whether this work can help.

Chile time (Santiago) · GMT -03:00

No available times in the coming days. Write to me at carmen@freed.tools and we'll coordinate.