I'm Carmen Gerea, consultant, researcher and digital strategy coach.

I wear these "hats" to help brands grow through content, design, technology and data. I've been doing that for 23 years, across the corporate world, consulting and teaching.
Born in Romania, I trained professionally in France, Canada and Chile — where I've been based for 14 years. I speak 4 languages. I'm currently a PhD candidate in Engineering (Human–Computer Interaction) at Universidad Católica de Chile. 🌎
I love helping professionals and digital entrepreneurs turn their ideas into successful, sustainable businesses, sharing practical knowledge, strategies and a science-based outlook for leading in the digital world, while promoting an active, balanced life through sport as a source of energy, creativity and wellbeing.
I cultivate entrepreneurial discipline 🌳. I'm a huge fan of discipline as the thing that channels creativity into building — both professionally and personally.
— Expertise
Where does my expertise come from? Interdisciplinarity.
Experience design, omnichannel, applied AI and industries like e-commerce, SaaS, education, manufacturing and consulting.
Omnichannel CX
I help you design or redesign coherent, seamless experiences across digital and physical channels.
Marketing & Growth
Brand strategy, positioning and commercial execution focused on results. My approach is organic (SEO, Product-Led Growth, UX, CX).
Digital Strategy
Digital roadmap, technology prioritization and sustainable growth models.
Research & Insights
I deeply believe in the need to understand people's behavior and market movements to make good decisions.
Applied AI for business
Integration of generative AI into commercial, marketing, content and experience workflows.
Market development
Landing and expansion into new markets, from new sales channels (marketplaces, OTAs, owned channels) to new audiences.

— Lovable Ambassador
Lovable Ambassador in Chile.
I bring AI-powered building to communities, teams and entrepreneurs across Latin America through workshops, talks and mentorships focused on going from idea to product.
— Recognition
LinkedIn Top Voice.
LinkedIn recognized me as a Top Voice for the reach and quality of my analysis and content on digital strategy, omnichannel and new economies.

— Ambassador
ElevenLabs Ambassador.
I show how synthetic voice and intelligent audio are redefining communication for brands and content creators.
— Ambassador
Think with Google Ambassador.
I joined this initiative to connect marketing professionals with insights, trends and strategies that are transforming the digital world.

— By the numbers
An international, multilingual, interdisciplinary career.
Romania
Origin
France
Education
Canada
Education
Chile
Based for 14 years
23
years of experience
21
countries
3,000+
people trained
250+
expert audits
— Portfolio
A portfolio of case studies as inspiration.
Companies, international organizations, universities and entrepreneurs. Ten years connecting research, design and technology across 21+ countries.
Want to work together?
Let's talk about your challenges.
Tell me about your challenge and let's see if I can help. Pick a time that works for you and you'll get the invite by email, with the Google Meet link for the call.
Chile time (Santiago) · GMT -03:00

