Consulting case studies
Strategy and execution consulting for companies that need to unlock innovation, digital experience or positioning. Every project is designed to fit the context, with evidence-based decisions and capability left inside the client team.
I work end to end, from initial research to design and implementation, on my own or with partner consultants when the challenge calls for it.
Service
Challenge
Industry
Market
- Completed
SEO and UX for B2B industry — Cover All
40+ years in truck bodywork. SEO, UX and internal training to transform their digital presence and capture qualified corporate leads.
View case → - Completed
International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
View case → - In progress
Growth LAB — Orange Tourism, El Salvador
ITC (UN/WTO) · Ilamatepec Project · European Union. 37 tourism companies · 12 months of organic growth, local SEO, OTAs, customer journeys, AI and a trade mission to the Adventure Travel World Summit 2026.
View case → - In progress
Lovable Ambassador
Lovable ambassador for Spanish-speaking markets: demos, training and hands-on support for builders adopting AI to ship digital products.
View case → - In progress
ElevenLabs Ambassador
ElevenLabs ambassador for Latin America: training, demos and use-case design for synthetic voice and conversational agents in digital products.
View case → - In progress
Think with Google Ambassador
Official Think with Google (Insiders) ambassador: I integrate the platform into my content as a reference source of insights, ideas and inspiration for marketing professionals.
View case → - Completed
Women's e-commerce entrepreneurship
International Trade Centre (UN). 200 women-led companies selling online across Central America and Europe.
View case → - Completed
Phygital research and omnichannel experience
A study of how brands connect physical and digital experiences through smart packaging, QR codes and omnichannel strategies.
View case → - Completed
Exporting through e-commerce
ITC (UN/WTO). Market research on exporting via e-commerce in Central America.
View case → - Completed
Brand positioning and Customer Discovery mentoring for Valuartis
One-on-one mentoring with Rodrigo Peña, founder of Valuartis (M&A in Latin America), to run a Customer Discovery plan and reposition his personal and corporate brand.
View case → - Completed
Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
View case → - Completed
E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
View case → - Completed
E-commerce launch and expansion strategy for Isolcork / Masisa Lab
E-commerce launch and expansion strategy for Isolcork, a Masisa Lab portfolio startup betting on cork as the base material for eco-friendly construction finishes.
View case → - Completed
UX Research for banking
Research with insurance brokers for Consorcio, a financial services firm with over a century of history and a benchmark in personal, group and corporate insurance in Chile.
View case → - Completed
Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
View case → - Completed
Redesign of an entrepreneurship program
Redesign of the Company Program at Junior Achievement Peru, a non-profit education organization present in 120+ countries with the mission of teaching entrepreneurship and financial education to children and youth.
View case → - Completed
SEO positioning for a cosmetic clinic
SEO audit and organic-positioning optimization for Clínica Renacent, a cosmetic surgery clinic in Chile offering minimally invasive procedures at international standards.
View case → - Completed
Innovation kits for a pharmaceutical company
Design kit and methodologies handbook to foster an innovation culture at Roche Chile, focused on patient care and Latin American healthcare leadership.
View case → - In progress
FREED Studio: market intelligence and strategic coaching platform
From ten open tabs and reports that arrive late to a single field of play: demand, reputation and distribution live, plus the weekly discipline that turns data into decisions.
View case → - Completed
Organic positioning (SEO) and content strategy for Eurofarma
SEO strategy, content architecture and internal training for the Chilean subsidiary of the Brazilian pharma company, in a sector governed by strict health communication regulations.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
View case → - Completed
Youth Ecopreneur Programme (YECO) — International Trade Centre (ITC)
Mentoring and facilitation for young eco-founders from Europe and Latin America in ITC's YECO program, focused on business viability, commercial narrative and financial structure for green investment.
View case → - Completed
Digital ecosystem for the school system — EducarChile
Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.
View case → - Completed
Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
View case → - Completed
Customer Discovery and internal processes — Industrial systems company and Guerrilla Metrics
Customer discovery and customer-experience redesign for a leading industrial systems company, together with Guerrilla Metrics.
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