Research case studies
Qualitative and quantitative research to understand users, markets and trends before deciding. Projects include UX research, market studies, SEO audits and customer discovery.
Service
Challenge
Industry
Market
- Completed
Twitter misinformation research — Irrational Labs and Duke University
Irrational Labs · Duke's Center for Advanced Hindsight. Research assistance on a field study of election misinformation corrections on Twitter, with 100+ hours of behavioral data collection.
View case → - In progress
Growth LAB — Orange Tourism, El Salvador
ITC (UN/WTO) · Ilamatepec Project · European Union. 37 tourism companies · 12 months of organic growth, local SEO, OTAs, customer journeys, AI and a trade mission to the Adventure Travel World Summit 2026.
View case → - In progress
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - Completed
Phygital research and omnichannel experience
A study of how brands connect physical and digital experiences through smart packaging, QR codes and omnichannel strategies.
View case → - Completed
Exporting through e-commerce
ITC (UN/WTO). Market research on exporting via e-commerce in Central America.
View case → - Completed
Digital carbon footprint calculator
Interactive calculator that estimates the CO₂ emissions generated by everyday digital activities.
View case → - Completed
Tech & AI community
PacificVibes.work: a community of founders, builders and creators living and working digitally from Chile's central coast.
View case → - Completed
Brand positioning and Customer Discovery mentoring for Valuartis
One-on-one mentoring with Rodrigo Peña, founder of Valuartis (M&A in Latin America), to run a Customer Discovery plan and reposition his personal and corporate brand.
View case → - Completed
Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
View case → - Completed
E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
View case → - Completed
E-commerce launch and expansion strategy for Isolcork / Masisa Lab
E-commerce launch and expansion strategy for Isolcork, a Masisa Lab portfolio startup betting on cork as the base material for eco-friendly construction finishes.
View case → - Completed
UX Research for banking
Research with insurance brokers for Consorcio, a financial services firm with over a century of history and a benchmark in personal, group and corporate insurance in Chile.
View case → - Completed
Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
View case → - Completed
Redesign of an entrepreneurship program
Redesign of the Company Program at Junior Achievement Peru, a non-profit education organization present in 120+ countries with the mission of teaching entrepreneurship and financial education to children and youth.
View case → - Completed
SEO positioning for a cosmetic clinic
SEO audit and organic-positioning optimization for Clínica Renacent, a cosmetic surgery clinic in Chile offering minimally invasive procedures at international standards.
View case → - Completed
Innovation kits for a pharmaceutical company
Design kit and methodologies handbook to foster an innovation culture at Roche Chile, focused on patient care and Latin American healthcare leadership.
View case → - Completed
Organic positioning (SEO) and content strategy for Eurofarma
SEO strategy, content architecture and internal training for the Chilean subsidiary of the Brazilian pharma company, in a sector governed by strict health communication regulations.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
View case → - Completed
Digital ecosystem for the school system — EducarChile
Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.
View case → - Completed
Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
View case → - Completed
Customer Discovery and internal processes — Industrial systems company and Guerrilla Metrics
Customer discovery and customer-experience redesign for a leading industrial systems company, together with Guerrilla Metrics.
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