Professional services case studies
Consultancies, agencies and independent practices: positioning, personal brand, thought leadership and demand generation.
Service
Challenge
Industry
Market
- Completed
International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
View case → - Completed
Institutional representation and speaker at APEC — ITC SheTrades Mexico
ITC SheTrades · APEC Mexico. Technical talk to legislators, decision makers and entrepreneurs on global tools to accelerate the digital inclusion of women in e-commerce.
View case → - Completed
Twitter misinformation research — Irrational Labs and Duke University
Irrational Labs · Duke's Center for Advanced Hindsight. Research assistance on a field study of election misinformation corrections on Twitter, with 100+ hours of behavioral data collection.
View case → - In progress
Youth Impact Bootcamp LATAM — Marketing, brand and AI
Argentina, Colombia, El Salvador and Mexico. Masterclasses, an AI product-building session, pitch jury and coaching for the 8 top performers on marketing, brand and digital growth for their youth-led sustainable ventures.
View case → - Completed
Benchmark Email sponsorship on LinkedIn
Sponsored LinkedIn post on why email marketing remains the backbone for building brand and a direct relationship with your audience, aimed at founders, marketers and growth teams in Latin America.
View case → - Completed
HubSpot sponsorship — LinkedIn Challenge
Sponsored LinkedIn post as part of the HubSpot Challenge, aimed at founders, marketers and sales teams in Latin America evaluating CRMs and growth platforms.
View case → - In progress
Lovable Ambassador
Lovable ambassador for Spanish-speaking markets: demos, training and hands-on support for builders adopting AI to ship digital products.
View case → - In progress
ElevenLabs Ambassador
ElevenLabs ambassador for Latin America: training, demos and use-case design for synthetic voice and conversational agents in digital products.
View case → - In progress
Think with Google Ambassador
Official Think with Google (Insiders) ambassador: I integrate the platform into my content as a reference source of insights, ideas and inspiration for marketing professionals.
View case → - In progress
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - Completed
Women's e-commerce entrepreneurship
International Trade Centre (UN). 200 women-led companies selling online across Central America and Europe.
View case → - Completed
Phygital research and omnichannel experience
A study of how brands connect physical and digital experiences through smart packaging, QR codes and omnichannel strategies.
View case → - Completed
Exporting through e-commerce
ITC (UN/WTO). Market research on exporting via e-commerce in Central America.
View case → - Completed
Tech & AI community
PacificVibes.work: a community of founders, builders and creators living and working digitally from Chile's central coast.
View case → - Completed
Brand positioning and Customer Discovery mentoring for Valuartis
One-on-one mentoring with Rodrigo Peña, founder of Valuartis (M&A in Latin America), to run a Customer Discovery plan and reposition his personal and corporate brand.
View case → - Completed
Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
View case → - Completed
UX Research for banking
Research with insurance brokers for Consorcio, a financial services firm with over a century of history and a benchmark in personal, group and corporate insurance in Chile.
View case → - In progress
FREED Tools: redesign, migration and product development
From a consulting editorial site to a media platform: full redesign, platform migration, connected owned channels and tools used live in workshops and talks.
View case → - In progress
FREED Studio: market intelligence and strategic coaching platform
From ten open tabs and reports that arrive late to a single field of play: demand, reputation and distribution live, plus the weekly discipline that turns data into decisions.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
View case → - Completed
Youth Ecopreneur Programme (YECO) — International Trade Centre (ITC)
Mentoring and facilitation for young eco-founders from Europe and Latin America in ITC's YECO program, focused on business viability, commercial narrative and financial structure for green investment.
View case → - Completed
Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
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