SaaS case studies
Work with SaaS products and software companies: positioning, organic growth, activation and onboarding, and applied AI inside the product.
Service
Challenge
Industry
Market
- Completed
Benchmark Email sponsorship on LinkedIn
Sponsored LinkedIn post on why email marketing remains the backbone for building brand and a direct relationship with your audience, aimed at founders, marketers and growth teams in Latin America.
View case → - Completed
HubSpot sponsorship — LinkedIn Challenge
Sponsored LinkedIn post as part of the HubSpot Challenge, aimed at founders, marketers and sales teams in Latin America evaluating CRMs and growth platforms.
View case → - In progress
Lovable Ambassador
Lovable ambassador for Spanish-speaking markets: demos, training and hands-on support for builders adopting AI to ship digital products.
View case → - In progress
ElevenLabs Ambassador
ElevenLabs ambassador for Latin America: training, demos and use-case design for synthetic voice and conversational agents in digital products.
View case → - In progress
Think with Google Ambassador
Official Think with Google (Insiders) ambassador: I integrate the platform into my content as a reference source of insights, ideas and inspiration for marketing professionals.
View case → - In progress
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - Completed
Digital carbon footprint calculator
Interactive calculator that estimates the CO₂ emissions generated by everyday digital activities.
View case → - Completed
opinias.app
Web tool that turns real Google Maps reviews into social-media-ready pieces, combining them with authentic photos from the local business.
View case → - Completed
REALIS
Platform to find and book curated venues for in-person corporate events across Latin America.
View case → - In progress
TravelTrends.io
Editorial platform that validates emerging travel trends through live signals, in-depth reporting and open surveys for travellers and industry operators.
View case → - In progress
FREED Studio: market intelligence and strategic coaching platform
From ten open tabs and reports that arrive late to a single field of play: demand, reputation and distribution live, plus the weekly discipline that turns data into decisions.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
View case →
