E-commerce industry case studies
Online retail projects: UX and conversion audits, marketplace strategy, cross-border e-commerce and export readiness for SMEs.
Service
Challenge
Industry
Market
- Completed
International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
View case → - Completed
Institutional representation and speaker at APEC — ITC SheTrades Mexico
ITC SheTrades · APEC Mexico. Technical talk to legislators, decision makers and entrepreneurs on global tools to accelerate the digital inclusion of women in e-commerce.
View case → - In progress
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - Completed
Women's e-commerce entrepreneurship
International Trade Centre (UN). 200 women-led companies selling online across Central America and Europe.
View case → - Completed
Exporting through e-commerce
ITC (UN/WTO). Market research on exporting via e-commerce in Central America.
View case → - Completed
E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
View case → - Completed
E-commerce launch and expansion strategy for Isolcork / Masisa Lab
E-commerce launch and expansion strategy for Isolcork, a Masisa Lab portfolio startup betting on cork as the base material for eco-friendly construction finishes.
View case → - Completed
Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
View case → - In progress
FREED Tools: redesign, migration and product development
From a consulting editorial site to a media platform: full redesign, platform migration, connected owned channels and tools used live in workshops and talks.
View case → - Completed
Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
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