Digital and omnichannel experience design
End-to-end experience design: user research, archetypes, service blueprints and omnichannel journeys for services, retail and financial companies.
Service
Challenge
Industry
Market
- Completed
SEO and UX for B2B industry — Cover All
40+ years in truck bodywork. SEO, UX and internal training to transform their digital presence and capture qualified corporate leads.
View case → - Completed
Twitter misinformation research — Irrational Labs and Duke University
Irrational Labs · Duke's Center for Advanced Hindsight. Research assistance on a field study of election misinformation corrections on Twitter, with 100+ hours of behavioral data collection.
View case → - In progress
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - Completed
Data-driven design graduate program
Universidad del Desarrollo. Data-driven design graduate program: teaching and methodological support connecting research, metrics and design decisions.
View case → - Completed
Clinical informatics graduate program
Pontificia Universidad Católica de Chile. Clinical informatics graduate program: teaching on digital transformation, user experience and data in healthcare settings.
View case → - Completed
Phygital research and omnichannel experience
A study of how brands connect physical and digital experiences through smart packaging, QR codes and omnichannel strategies.
View case → - Completed
Sports sponsorship app
Sports sponsorship app for a mixed sailing crew formed by a captain and 8 women crew members.
View case → - Completed
Digital carbon footprint calculator
Interactive calculator that estimates the CO₂ emissions generated by everyday digital activities.
View case → - Completed
Tech & AI community
PacificVibes.work: a community of founders, builders and creators living and working digitally from Chile's central coast.
View case → - Completed
Omnichannel strategy for a regional HUB
Design of the omnichannel experience for HUB Metropolitano, an iCubo UDD project funded by the Metropolitan Regional Government of Santiago to foster local and collaborative economies.
View case → - Completed
E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
View case → - Completed
UX Research for banking
Research with insurance brokers for Consorcio, a financial services firm with over a century of history and a benchmark in personal, group and corporate insurance in Chile.
View case → - Completed
Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
View case → - Completed
Redesign of an entrepreneurship program
Redesign of the Company Program at Junior Achievement Peru, a non-profit education organization present in 120+ countries with the mission of teaching entrepreneurship and financial education to children and youth.
View case → - Completed
opinias.app
Web tool that turns real Google Maps reviews into social-media-ready pieces, combining them with authentic photos from the local business.
View case → - Completed
REALIS
Platform to find and book curated venues for in-person corporate events across Latin America.
View case → - In progress
FREED Tools: redesign, migration and product development
From a consulting editorial site to a media platform: full redesign, platform migration, connected owned channels and tools used live in workshops and talks.
View case → - In progress
FREED Studio: market intelligence and strategic coaching platform
From ten open tabs and reports that arrive late to a single field of play: demand, reputation and distribution live, plus the weekly discipline that turns data into decisions.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
View case → - Completed
Digital ecosystem for the school system — EducarChile
Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.
View case → - Completed
Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
View case → - Completed
Customer Discovery and internal processes — Industrial systems company and Guerrilla Metrics
Customer discovery and customer-experience redesign for a leading industrial systems company, together with Guerrilla Metrics.
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