Brand positioning case studies
Positioning, value proposition and communication pillars for personal and corporate brands. A mix of consulting and training so the client team can execute the plan on its own.
Service
Challenge
Industry
Market
- Completed
International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
View case → - Completed
Institutional representation and speaker at APEC — ITC SheTrades Mexico
ITC SheTrades · APEC Mexico. Technical talk to legislators, decision makers and entrepreneurs on global tools to accelerate the digital inclusion of women in e-commerce.
View case → - In progress
Growth LAB — Orange Tourism, El Salvador
ITC (UN/WTO) · Ilamatepec Project · European Union. 37 tourism companies · 12 months of organic growth, local SEO, OTAs, customer journeys, AI and a trade mission to the Adventure Travel World Summit 2026.
View case → - In progress
Youth Impact Bootcamp LATAM — Marketing, brand and AI
Argentina, Colombia, El Salvador and Mexico. Masterclasses, an AI product-building session, pitch jury and coaching for the 8 top performers on marketing, brand and digital growth for their youth-led sustainable ventures.
View case → - Completed
Benchmark Email sponsorship on LinkedIn
Sponsored LinkedIn post on why email marketing remains the backbone for building brand and a direct relationship with your audience, aimed at founders, marketers and growth teams in Latin America.
View case → - Completed
HubSpot sponsorship — LinkedIn Challenge
Sponsored LinkedIn post as part of the HubSpot Challenge, aimed at founders, marketers and sales teams in Latin America evaluating CRMs and growth platforms.
View case → - In progress
Think with Google Ambassador
Official Think with Google (Insiders) ambassador: I integrate the platform into my content as a reference source of insights, ideas and inspiration for marketing professionals.
View case → - In progress
OMMMICX — Omnichannel maturity model
Self-assessment tool that translates my doctoral research into an operational model: 8 dimensions, 60 criteria and 6 levels to measure the omnichannel maturity of customer experience.
View case → - Completed
Women's e-commerce entrepreneurship
International Trade Centre (UN). 200 women-led companies selling online across Central America and Europe.
View case → - Completed
Sports sponsorship app
Sports sponsorship app for a mixed sailing crew formed by a captain and 8 women crew members.
View case → - Completed
Tech & AI community
PacificVibes.work: a community of founders, builders and creators living and working digitally from Chile's central coast.
View case → - Completed
Brand positioning and Customer Discovery mentoring for Valuartis
One-on-one mentoring with Rodrigo Peña, founder of Valuartis (M&A in Latin America), to run a Customer Discovery plan and reposition his personal and corporate brand.
View case → - Completed
E-commerce launch and expansion strategy for Isolcork / Masisa Lab
E-commerce launch and expansion strategy for Isolcork, a Masisa Lab portfolio startup betting on cork as the base material for eco-friendly construction finishes.
View case → - Completed
SEO positioning for a cosmetic clinic
SEO audit and organic-positioning optimization for Clínica Renacent, a cosmetic surgery clinic in Chile offering minimally invasive procedures at international standards.
View case → - In progress
TravelTrends.io
Editorial platform that validates emerging travel trends through live signals, in-depth reporting and open surveys for travellers and industry operators.
View case → - In progress
FREED Tools: redesign, migration and product development
From a consulting editorial site to a media platform: full redesign, platform migration, connected owned channels and tools used live in workshops and talks.
View case → - Completed
Organic positioning (SEO) and content strategy for Eurofarma
SEO strategy, content architecture and internal training for the Chilean subsidiary of the Brazilian pharma company, in a sector governed by strict health communication regulations.
View case → - Completed
B2B Digital Transformation — Technology Services Company
Co-creation and customer-discovery process for a technology services company that needed to adapt its commercial offering after the context shift caused by social distancing.
View case → - Completed
Youth Ecopreneur Programme (YECO) — International Trade Centre (ITC)
Mentoring and facilitation for young eco-founders from Europe and Latin America in ITC's YECO program, focused on business viability, commercial narrative and financial structure for green investment.
View case → - Completed
Digital ecosystem for the school system — EducarChile
Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.
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