Digital ecosystem for the school system — EducarChile

Updating the role of EducarChile's digital platform to respond with agility to the integrated learning and collaboration needs of the Chilean school community.

2024 - 2025EducarChileChile

01 · Context

The Challenge

Chile's leading educational portal, spearheaded by MINEDUC and Fundación Chile, needed to update and project the role of its digital platform to agilely respond to the comprehensive learning and collaboration needs of the school community.

02 · Design

The Solution

Collaborative research using design-driven innovation methodologies, participatory design, and speculative design. Through the analysis of current experience data, international benchmarks, and co-creation workshops with key stakeholders in the system, a new value proposition and an omnichannel experience concept were structured, including strategic recommendations and iterative web interface design.

  1. 01

    Collaborative research using Design-Driven Innovation methodologies, participatory design, and speculative design.

  2. 02

    Analysis of current experience data and international benchmarks of educational platforms.

  3. 03

    Co-creation workshops with key stakeholders in the Chilean educational system.

  4. 04

    Structuring a new value proposition and an omnichannel experience concept for the school community.

  5. 05

    Strategic recommendations and iterative web interface design for the EducarChile platform.

  6. 06

    Mentoring the design team on the platform redesign process.

03 · Participation

My Role

Expert consultant in user experience (UX Lead) and Omnichannel, in collaboration with Newfuture LATAM consultancy. I led collaborative research, co-creation workshops, and the definition of the value proposition and omnichannel experience concept, in addition to mentoring the design team throughout the platform redesign process.

UX lead and omnichannel consultant

Carmen Gerea, consultora estratégica

Client

EducarChile

Tools and methods

UX · Omnicanalidad · Design-Driven Innovation · Service Design · Diagnóstico · Research · Mentoría

Status

Completed

Schedule

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Chile time (Santiago) · GMT -03:00

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