Organic positioning (SEO) and content strategy for Eurofarma
SEO strategy, content architecture and internal training for the Chilean subsidiary of the Brazilian pharma company, in a sector governed by strict health communication regulations.
Eurofarma
+395%
Organic Traffic Growth
1.600+
Pages Audited and Optimized
3
Work Streams
01 · Context
The Challenge
Technical Indexing and SEO Deficiencies: The site had over 1,600 unoptimized pages and duplicate content issues, hindering crawling and organic ranking.
Lack of Analytical Traceability: There was no proper access to or integration of Google Analytics and Google Search Console, preventing the team from accurately measuring which queries generated real traffic or user behavior on the site.
02 · Design
The Solution
The strategy was divided into three continuous action fronts: on-site technical audit and optimization, editorial strategy and content creation, and a training and empowerment plan for the marketing team.
- 01
On-site technical audit and optimization: Implementation of immediate structural improvements (technical SEO) to correct indexing blocks, duplicate content, and crawling errors.
- 02
Editorial strategy and content creation: Design of a structured content matrix based on health thematic pillars (mental health, cardiovascular, women's health, sleep hygiene, and pain). Writing and optimizing long-form educational articles, as well as incorporating internal links.
- 03
Training and empowerment plan: Conducting training sessions for the marketing team on organic positioning criteria, image optimization (through the use of descriptive accessibility attributes), and technical data analysis to empower the commercial area.
03 · Participation
My Role
Lead Organic Positioning Consultant, Content Strategist, and Digital Enablement Mentor.
Lead consultant · SEO / content / digital enablement
04 · Results
Results
The project generated a measurable leap in organic visibility, catalog optimization, and internal analytical capability.
Exponential Traffic Growth: A massive leap in annual organic sessions for the website (395%) was achieved.
Consolidation of Digital Traction in 2022: By May 2022, the organic channel recorded a historic milestone in monthly visits compared to the same month of the previous year.
Massive Catalog Optimization: Optimization of focus product pages was completed, and multiple specialized articles with high indexing potential were delivered, ready for publication.
Establishment of Data Infrastructure: Analytical foundations were laid to monitor metrics using Google Search Console, allowing for the identification of search terms with estimated volume and timely correction of mobile usability and loading speed errors.
Client
Eurofarma
Services
Tools and methods
SEO técnico · Contenidos · UX · Search Console · Analytics · Formación · Benchmark · Pilares de contenido
Status
Completed
Schedule
Facing a similar challenge? Book a 30-min session.
Tell me about your context and let's see how I can help. Choose a time and you will receive a Google Meet invitation.
Chile time (Santiago) · GMT -03:00
Related success stories
SEO positioning for a cosmetic clinic
SEO audit and organic-positioning optimization for Clínica Renacent, a cosmetic surgery clinic in Chile offering minimally invasive procedures at international standards.
Growth LAB — Orange Tourism, El Salvador
ITC (UN/WTO) · Ilamatepec Project · European Union. 37 tourism companies · 12 months of organic growth, local SEO, OTAs, customer journeys, AI and a trade mission to the Adventure Travel World Summit 2026.
Innovation kits for a pharmaceutical company
Design kit and methodologies handbook to foster an innovation culture at Roche Chile, focused on patient care and Latin American healthcare leadership.
Reviews
Did we work together on this project? Leave your review.
No published reviews for this case yet.