E-commerce launch and expansion strategy for Isolcork / Masisa Lab
E-commerce launch and expansion strategy for Isolcork, a Masisa Lab portfolio startup betting on cork as the base material for eco-friendly construction finishes.
Isolcork · Masisa Lab
01 · Context
The Challenge
02 · Design
The Solution
Developed competitive and digital market research applied to various countries in the region. Interactive capability transfer workshops were designed to empower the sales team, digital demand validation tests were conducted through social media campaigns, and their transactional store was designed and configured on the Shopify platform.
- 01
Competitive and digital market research applied to various Latin American countries to identify channels, competition, and expansion opportunities.
- 02
Interactive capability transfer workshops to empower Isolcork's sales team.
- 03
Digital demand validation tests through social media campaigns.
- 04
Design and configuration of Isolcork's transactional store on the Shopify platform.
03 · Participation
My Role
Strategic e-commerce and user experience consultant. I supported Isolcork from market research and distribution channel definition to the design, configuration, and launch of their Shopify store, along with facilitating workshops to transfer capabilities to the sales team.
Strategic consultant, e-commerce and user experience
“The work carried out by FREED during these project months allowed us to take a significant step in the digitalization of our company for the e-commerce world, where we managed to understand relevant concepts practically, with information gathering and a brand proposal focused on sales. This has allowed us to be more connected and aware of how to communicate with the end-user.”
Mario Palma P. · Business Development Manager, Isolcork
Client
Isolcork · Masisa Lab
Services
Tools and methods
Investigación de mercado · E-commerce · Shopify · Capacitación · Benchmark internacional · Creación de e-commerce · Contenidos
Schedule
Facing a similar challenge? Book a 30-min session.
Tell me about your context and let's see how I can help. Choose a time and you will receive a Google Meet invitation.
Chile time (Santiago) · GMT -03:00
Related success stories
International e-commerce for women entrepreneurs in Mexico
ITC (UN/WTO). On-site mission in Mexico City to diagnose, audit and train 12 women-led export companies in e-commerce and digital marketing.
Women's e-commerce entrepreneurship
International Trade Centre (UN). 200 women-led companies selling online across Central America and Europe.
Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
Reviews
Did we work together on this project? Leave your review.
No published reviews for this case yet.