E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
Cuponatic
01 · Context
The Challenge
02 · Design
The Solution
Cuponatic needed an expert analysis of its online sales flow and a report with actionable recommendations, from the perspective of a team of UX professionals. The e-commerce audit yielded data aimed at guiding the implementation of improvements that would trigger a higher conversion rate.
- 01
Expert evaluation performed by a team of UX professionals on the e-commerce website in desktop and mobile versions, analyzing navigation, error control and prevention, nomenclature, content, forms, categories, filters and search, personalization, login, sales and payment flows, interaction, help, product sheets, link building, and omnichannel.
- 02
Identification of strengths and weaknesses of the e-commerce experience.
- 03
Proposals for UX solutions through actionable recommendations, oriented towards an improvement strategy focused on conversion.
- 04
Industry references and best practices.
03 · Participation
My Role
I led the UX/CX audit alongside the FREED team, applying the expert guidelines developed by the consultancy, together with guest consultant Sady Maureria Bulnes (journalist, Master in Strategic and Digital Communication). We provided Cuponatic with a report containing prioritized findings and actionable recommendations to guide their optimization roadmap.
Expert UX evaluation
Client
Cuponatic
Services
Tools and methods
UX Audit · e-commerce · CRO · Análisis experto
Schedule
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Chile time (Santiago) · GMT -03:00
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