Digital Commerce in Action Program — Unlearni for Samsonite
Specialized training program for Samsonite's e-commerce teams, connecting omnichannel experience with analytics, marketing and digital operations.
Digital Commerce in Action Program — Unlearni for Samsonite
01 · Context
The Challenge
02 · Design
The Solution
Co-design and delivery of a strategic training program. The curriculum covered topics from general to specific: purchasing behavior trends and omnichannel maturity (physical and digital Customer Journey), e-commerce and marketplace operational fundamentals, and organic traffic optimization through omnichannel SEO (proprietary e-commerce, marketplaces, technical SEO, LLMs).
- 01
Co-designed and delivered a strategic training program for Samsonite's e-commerce teams.
- 02
Curriculum progressed from general to specific: purchasing behavior trends and omnichannel maturity (physical and digital Customer Journey).
- 03
Established e-commerce and marketplace operational foundations to align marketing, operations, and digital experience.
- 04
Optimized organic traffic through omnichannel SEO: proprietary e-commerce, marketplaces, technical SEO, and integration with LLMs.
03 · Participation
My Role
Knowledge Principal for the training program, coordinating methodological consistency among instructors, and teaching CX and Organic Traffic sessions. I ensured the curriculum practically connected omnichannel experience with analytics, marketing, and digital operations.
Knowledge Principal and instructor of CX and Organic Traffic
Services
Tools and methods
E-commerce · Omnicanalidad · SEO · CX · Analytics
Status
Completed
Schedule
Facing a similar challenge? Book a 30-min session.
Tell me about your context and let's see how I can help. Choose a time and you will receive a Google Meet invitation.
Chile time (Santiago) · GMT -03:00
Related success stories
Lead generation and sales funnel for an industrial brand
E-commerce and sales-funnel optimization for Eligemadera, a construction-tech startup with a C+T software that simplifies structural calculations in wood projects.
E-commerce audit for a marketplace
Expert UX/CX audit of the online sales flow of Cuponatic, a Latin American e-commerce marketplace connecting businesses and buyers through deals.
FREED Tools: redesign, migration and product development
From a consulting editorial site to a media platform: full redesign, platform migration, connected owned channels and tools used live in workshops and talks.
Reviews
Did we work together on this project? Leave your review.
No published reviews for this case yet.