Benchmark Email sponsorship on LinkedIn
Sponsored LinkedIn post on why email marketing remains the backbone for building brand and a direct relationship with your audience, aimed at founders, marketers and growth teams in Latin America.
633
LinkedIn Impressions
281
Members Reached
25
Social Interactions
01 · Context
The Challenge
Sponsored content with editorial integrity: the publication needed to provide real value to the B2B reader and not read like an advertisement, respecting the expert tone and voice my LinkedIn audience expects.
Qualified, not massive, reach: the focus was not on virality but on reaching founders, consultants, professors, and marketing teams at technology, consulting, and higher education companies in Latin America.
02 · Design
The Solution
Sponsored LinkedIn post designed with my own editorial criteria: a valuable piece on email marketing as a brand pillar, distributed within my professional network to reach Benchmark Email's target B2B audience.
- 01
Real value content on why email marketing remains the foundation for building brand and direct audience relationships, without resorting to an advertising tone.
- 02
Distribution within my professional LinkedIn network, with an audience concentrated among founders, co-founders, professors, executives, and marketing teams in Latin America.
- 03
Brand alignment and expert voice: the publication maintained my editorial judgment and usual tone so that the sponsorship was perceived as an informed recommendation, not an advertisement.
03 · Participation
My Role
Expert voice and author of the sponsored content. I designed the editorial angle, wrote the post, and distributed it on my LinkedIn account in collaboration with Benchmark Email, ensuring the message was useful for founders and marketing teams and consistent with my content strategy.
Expert voice · Sponsored content
04 · Results
Results
Sponsored post with qualified reach on LinkedIn, concentrated on the target audience of founders, executives, and marketing teams in Latin America.
633 impressions and 281 members reached on LinkedIn with a B2B professional profile.
25 social interactions (12 reactions, 8 comments, 4 shares, 1 save) and 2 clicks on the link and Premium button.
Predominantly senior audience: 41% experienced, 8% owners, 5% directors, and 4% managers; sectors include marketing, advertising, consulting, and higher education.
+2 new followers gained directly from the post and additional profile views.
Social Media References
Benchmark Email sponsored post on my LinkedIn account.
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