Advocacy & Brand Ambassador: influence in professional environments
I partner with brands that need visibility and credibility with professional audiences. This isn't advertising — it's about building long-term relationships where the brand shows up inside a context of expertise, research and hands-on practice.
The starting point
Why an ambassador is worth more than a one-off campaign
B2B and tech brands no longer compete only for attention: they compete for trust. A single mention drives a spike in traffic; a sustained relationship with someone who actually uses the product, tests it on real projects and explains it with judgment drives adoption.
I work at the intersection of consulting, research and content creation. That means every partnership is grounded in real product use, a genuine point of view, and an audience of professionals who make purchasing and implementation decisions.
The outcome isn't an isolated post, but an ongoing narrative: content, demos, talks and conversations that place the brand where its audience is already looking for answers.
Formats
Ways to collaborate
Ambassador program
A long-term relationship with the brand: ongoing product use, regular content, feedback to the team and presence in the community.
Reviews and product testing
An honest, documented evaluation of the product in a professional context, with a focus on user experience and concrete use cases.
Mentions and editorial content
Articles, newsletters and publications where the brand is woven into a substantive topic, not shown as a banner.
PR and thought leadership
Appearances in media, podcasts and panels as an expert voice who can speak to the category and the product with regional context.
Brand keynote or workshop
Talks and workshops where the tool is taught live to teams, communities or industry events.
Launch campaigns
Support around launches: coordinated content, demos, live sessions and coverage in several languages.
AUDIENCE & DIGITAL REACH
Where I publish and who reads me
My community is mostly made up of marketing, customer experience, product and technology professionals across Latin America and Europe, plus founders and teams evaluating digital tools. I publish in four languages (Spanish, English, French and Romanian) but work primarily in Spanish and English.
See the channels and reach mapLinkedIn
My main channel. Recognized as a LinkedIn Top Voice, with posts on digital strategy, omnichannel and applied AI.
YouTube
Demos and tutorials showing tools at work on real projects.
carmengerea.com
A Substack newsletter with analysis on human behavior, technology, business and digital culture for marketing and product professionals.
FREED Tools
Original studies, reports and articles that provide editorial backing for partnerships.
Teaching and events
University classrooms, executive programs and industry events across Chile and Latin America.
How I work
Criteria and process
Brand selection
I only partner with products I use and can genuinely recommend. If it doesn't fit my practice, I say so before signing.
Transparency
Every paid partnership or affiliate link is disclosed as such. My opinion of the product is never negotiable.
Continuity
I prefer multi-month agreements. Influence is built through repetition and consistency, not a single post.
- 01
Initial conversation
We align on the brand's goals, target audience and product stage. I share an up-to-date media kit and metrics.
- 02
Proposal and agreement
We define formats, calendar, deliverables, languages and terms. Everything is in writing before we start.
- 03
Execution and reporting
Content production, coordinated publishing and a results report with learnings for the next phase.
Ongoing commitments
Active projects
Lovable Ambassador
Lovable's ambassador program: content, demos and outreach for AI-assisted development within the Spanish-speaking community.
See the caseElevenLabs Ambassador
Partnership with ElevenLabs on generative voice and intelligent audio applied to brand and creator communication.
See the caseThink with Google Ambassador
A Google initiative connecting marketing professionals with insights, trends and strategies shaping the digital world.
See the case
Past brand collaborations
Brands I've worked with
HubSpot sponsorship
Sponsored LinkedIn post as part of the HubSpot Challenge, aimed at founders and marketing and sales teams across Latin America.
See the caseBenchmark Email sponsorship
Sponsored post on the role of email marketing as a pillar of brand-building and direct relationships with a B2B audience.
See the caseHubletter sponsorship
Hubletter sponsored my Substack newsletter as a one-off, giving visibility to the community of newsletter creators.
See the post
Frequently asked questions
Common questions about partnerships
Schedule
Shall we talk? Book a 30-min session.
Tell me about your challenge and let's see if I can help. Pick a time that works for you and you'll get the invite by email, with the Google Meet link for the call.
Chile time (Santiago) · GMT -03:00